Get an easy "yes!" from customers before you start coding.

Building great user experiences are hard.

With acquisition cost on the rise and short product lifecycles, getting it right the first time—every time—is critical. Teams continue to struggle to bridge the gap between customers and customer experience.

We use Design Thinking and Jobs To Be Done theory in a collaborative "Sprint" format to help you build experiences that customers love.

We guide you to build better experiences that matter to your untapped customers
fast through Design Thinking.

We guide you to build better experiences that matter to your untapped customers fast through design thinking.

Build the right "it",
before building it right.

We use a Design Thinking technique called the Design Sprint invented by Google to compress months of “busy work” into days. By cutting out the fat in the traditional approach to product development, we learn from real user data without guessing.

Noise / Uncertainty / Patterns / Insights
Clarity / Focus
Design Squiggle by Damien Newman
Research & Synthesis
Concept / Prototype

Design Squiggle by Damien Newman
Design Squiggle by Damien Newman

Companies change for the better when they run Design Sprints.

Before Sprinting: “We had to lot of trouble identifying who our customers were, it really stopped us moving our product in the right direction.”

After Sprinting: “It was really amazing, I was blown away on the amount of insights we got about our audience during the user testing day. I realized how important it is to speak to customers.”

Gayantha De Zoysa CTO, Healthnet
Healthnet increases product adoption by 27x after app redesign and wins Seedstars! Read more

Before Sprinting: “I think we were dillydallying alot on a conceptual level of what the app should be & what the UX should do.”

After Sprinting: “It pushed us to get a version out as fast as possible. We felt that after the sprint, a lot of products out in the market right now didn’t have what we were offering as the users said. It motivated us to focus & cut out any features that wasn’t necessary for the launch.”

Anish Wijesinghe CEO & Co-Founder, Wibble

Before Sprinting: “We kept hitting this same wall to do with our messaging. As a brand we wanted to come across clearly and concisely and that was a problem that I wanted to address. We tried a few times to solve it but it didn’t really bring back the results we wanted to achieve.”

After Sprinting: “What I was looking for was a well streamlined design architecture, which we got. But the most valuable outcome which serves me even today, was us sitting together as a team and going through our core values, our reasons to exist and how to get these values across to the audience that we were trying to support. Answering these questions has helped so much in all of the work that we do & and even beyond communication.”

Randhula De Silva CEO, Hatch & Program Director, Good Life Accelerator

Before Sprinting: “We would design programmes based on third party studies or basic surveys. This seemed to have pigeonholed our approach because our planning was often colored by the expected result.”

After Sprinting: “With the Design Sprint we were forced to let go of assumptions and start from scratch. When the user testing portion came about it was clear that this approach was absolutely necessary. Since the Sprint there has been far more attention being paid to the value created throughout our activities instead of an objective first or result first attitude.”

Sanchitha Silva Venture Developer, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)
Some of the companies Very Bad Wizards has worked with; EFL, Strive, Hatch, Healthnet, EQWorks, Wibble, Hemas and Good Life X

Stop running in circles. Launch work that matters!

The traditional approach of ideating, building, launching and learning takes 3X longer than estimated because of;

The traditional approach the building experiences showing that it takes longer than expected due to misalignments, endless meetings, shiny object syndrome and a general lack of focus.
The traditional approach the building experiences showing that it takes longer than expected due to misalignments, endless meetings, shiny object syndrome and a general lack of focus.

How we do it;

Our approach to bringing new products to market is fast and lean, going directly from idea to learn and iterating. Skipping building and launching.

Our approach cuts the fat of traditional product development by “Building” to learn.

it’s the core of everything we do.

In the short term:

Icon showing a dollar to symbolize reduced cost and risk

Reduced Cost & Risk

In comparison to the traditional way of getting a comparable result, Design Sprints are known to save 7x the time and save 2x the budget.
Icon showing a man putting the pedal to the metal to symbolize acceleration of work

Accelerate 4 months of work in 4 days

When we cut out the busy work that comes with innovating, we can be competitive and get real results fast.
Icon showing a lattice structure to symbolize alignment

Align your team on what needs to be done

Teams don't realise how unaligned they become during the product development process. When running a Design Sprint, the key success metric for a product becomes clear. This gives the team a lot of momentum to optimise for desired outcomes.

In the long run...

Icon a rocket to symbolize that it is a faster path to market

Faster Path to Market

You’ll be able to cut out any red tape that’s keeping you from bringing an innovative product that gives you the potential to activate your untapped customers.
Icon of a gear with a checkmark on it to symbolize a tangible outcome

Tangible Outcomes

The results of the Sprint are made production ready. Which means you & your team don’t have to spend time thinking. Only executing on work that matters.
Icon two hands that are interlocked to symbolize strength towards action by utilizing motivation

Motivated Teams

The normal way doesn’t allow your team to envision the customer using the product until you've launched. Running a Design Sprint allows them to gain clarity and focus on the results that need to be achieved. This is before you write a single line of code.

Common Questions

A research conducted by Berlin based design agency AJ&Smart shows that running a Design Sprint resulted in 7x time savings over doing work the normal way. Which means you’ll save 7x the time if you wanted to achieve a comparable result.

With a 7x time savings, you'll save 2x the budget of what would’ve been required.

Learn about saving time & money with a Design Sprint here

Yes, and you could say we did remote before remote was cool.

We have 3 specialised services to best help you make progress no matter which stage you are in.

You can learn more about what the outcomes and deliverables are by clicking here.

If you're unhappy with the agreed upon outcomes of our services, we'll give you a 100% of your money back.

No questions asked.

We prototype.

A prototype in a Design Sprint is a mock up of the actual end experience that your customers will go through when it’s finally launched. We get to the future faster with prototyping tools.

Yes! With the deliverables at the end of the 4 week Sprint package, you can show your product roadmap and actual feedback of your customers dying to try out your product when it’s launched!

A list of our services and pricing is available here

We work on a per booking basis. If we have no bookings on a particular month we can start as soon as the following week. Please get in touch to work out a time that best works for you and your team.


You don't have to take our word for it. You can hear it from them.

Ready to Sprint? Reach out:

You will hear from us within 24 hours (Mon-Fri)